Loki Apparel


We are proud to present our new range of Loki Apparel. Made from 100% certified organic cotton, our tees not only look sharp, but feel great too – and for every one sold percentage profits go to environmental causes. Now whats more eco friendly than that?

Our Tees are clean, simple and unfussy. We love ’em, and know you will too.

Head over to our APPAREL page to get hold of yours now.

Boardmasters Festival 2013


This summer we’re teaming up with FreeForma Apparel & heading down to Boardmasters Festival in Newquay. From the 7th – 11th August we’ll be at Fistral beach giving you a chance to meet the Loki team and see exactly how our boards are made. With headline act Ben Howard playing and TWO exclusive surf/skate beaches it’s set to be one of the best festivals of the year.

Great Discoveries


Winter is a fantastic time for packing on pounds, catching up on tv, web trawling, reading, listening and blowing the cobwebs. Here’s our round up of fantastic finds over the colder months. From independent makers like ourselves to cinematic genius…..
Website – Protein
Music –  22tracks
Bike – Budnitz bikes
Bag – LayerxLayer
Magazines – Stack Magazine
Book – The Sister Brothers
Television – Breaking Bad
Jean – Hiut Denim
App – Figure
Movie – Drive

Now in West London


We are stoked to be represented in Tonic – a well curated independent down Portobello owned by Phil who really knows his stuff when it comes to quality garb. Menswear for the discerning fella. Check out those Redwing Chukkas for the winter months – sweet. 276 Portobello Road London W10 5TE Nearest Tube: Ladbroke Grove Mon-Sat 10-6pm Sun          11-5pm +44 (0)20 8 960 8216 info@tonicuk.com



Loki Longboards are now on tumblr. If you haven’t been there already, in fact, even if you have – check it out:


Your place for all things Loki. Things we’ve made, places we’ve been, things we’ve seen and people we like.



A great write-up for Loki on Futurespace Magazine.

Being part of their “vision of the future”, puts us alongside some really interest new trends, brands and products.


CDW - House of Detention


Big thanks to everyone who came to check out our boards at Clerkenwell Design Week – great feedback and nice to know that there are now a few roaming the streets of London.

Clerkenwell Design Week 2011


At Loki we are gearing up to attend our inaugural product show at the Clerkenwell Design Show in London. It is shaping up to be a fantastic event in which we will be showcasing a full range of boards. The venue ‘The House of Detention’ where we will be hanging out is located at Sans Walk, Clerkenwell, London EC1R 0AS. Further details can be found here www.clerkenwelldesignweek.com

Retro Cruiser


This retro beauty was destined for the dump – a restoration project that got ditched. We were lucky enough to stumble across it and put the solid timber top to good use. The wood is Elm which is rare to come by these days. Perfect flex and the grain detail is stunning.